Ann Adair (centre), vice president, Siemens Canada Limited, was pleased to present Ron Anderson (right) and Daniele Caputi (left), of the Canadian Cystic Fibrosis Foundation (CCFF) with a cheque for $25,500, as a result of funds raised through a Siemens Brand Survey.

In January this year, Siemens Canada conducted a customer and brand research study as part of the company’s continuous brand improvement efforts. Customers were asked for their opinion and evaluation of Siemens Canada and its offerings.

“Customer focus is one of our most important business considerations. Honest and constructive feedback from our customers allows us to ensure that we are meeting their needs and offering reliable products and solutions,” said Ann Adair, vice president of Corporate Communications and strategy, for Siemens Canada.

Siemens received a high percentage response rate, receiving feedback from over a thousand of the customers surveyed. The study focused on overall perception and measured awareness of the Siemens brand, values, products and services in comparison with the competitor ratings. The results of this research will help Siemens to identify key areas of improvement and establish criteria that will be used to measure the effectiveness of a new brand image campaign, set to launch this May.

The campaign will profile the Siemens brand in print, on-line, radio and out of home executions. In addition Siemens will use the information to evaluate the impact of a major initiative called the Sustainable Cities Challenge. This program focuses on infrastructure challenges facing Canadian cities and subsequent sustainable solutions. This program, which is also based on an independent research study, will be supported by a seven-city cross country media tour.

For every completed survey, Siemens Canada donated $25 to the Canadian Cystic Fibrosis Foundation. The overall donation of $25,500 will be used towards research to further efforts in finding a cure for Cystic Fibrosis, a fatal disease affecting lungs and digestive system.

“Siemens has been a long-time support of CCFF and a wonderful partner to work with,” said Ron Anderson, President of the Toronto Chapter of the CCFF. “Their brand survey is really a win-win exercise for both the foundation and Siemens – they get valuable insight into their brand and the CCFF gets much needed financial support for our research programs – it’s research supporting research.

About Siemens in Canada
Siemens is one of the largest and most diversified companies in the world of electronics and electrical engineering, operating in the industry, energy and healthcare sectors. The company has approximately 5,000 employees in Canada, working to develop and manufacture products, design and install complex systems and projects, and tailor a wide range of solutions for individual requirements. For almost 100 years in Canada, Siemens has stood for technical achievements, innovation, quality and reliability. Sales for Siemens in Canada for fiscal 2009 (ended September 30), were $2.5 billion CAD.

About CF and the Canadian Cystic Fibrosis Foundation
Cystic fibrosis, which affects the lungs and the digestive system, is the most common, fatal, genetic disease affecting Canadian children and young adults. In the digestive tract, cystic fibrosis blocks the absorption of adequate nutrients from food. In the lungs, the effects of the disease are most devastating; and with time, respiratory problems become increasingly severe. Ultimately, most cystic fibrosis deaths are due to lung disease.

The Canadian Cystic Fibrosis Foundation is a Canada-wide health charity, with 50 volunteer chapters, that funds cystic fibrosis research and care. In 2009, the Foundation is supporting more than 50 research projects, which are exploring all aspects of the cystic fibrosis puzzle; from investigating new methods of fighting infection and inflammation in the lungs, to finding new therapies that target the basic defect at a cellular level.

This press release may contain forward-looking statements based on the beliefs of Siemens Canada Limited management. The words "anticipate," "believe," "estimate," "forecast," "expect," "intend," "plan," "should," and "project," are used to identify forward-looking statements. Such statements reflect the company's current views with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results to be materially different, among others, changes in general economic and business conditions, changes in currency exchange rate and interest rates, introduction of competing products, lack of acceptance of new products or services and changes in business strategy. Actual results many vary materially from those projected here. Siemens Canada Limited does not intend or assume any obligation to update these forward-looking statements.